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Get ready to shop select products tax‑free from July 25–August 7.

During tax holiday, shop select products tax‑free from July 25–August 7.

Get ready to shop select products tax‑free August 13–14.

During tax holiday, shop select products tax‑free on August 13–14.

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Get 3% Daily Cash back with Apple Card. And pay for your new Apple Watch over 24 months, interest‑free when you choose to check out with Apple Card Monthly Installments.* Learn more

Apple Watch Series 7

Full screen ahead.

Our largest display yet.

Over 50% more
screen area than
Series 3.

Apple Watch SE

Heavy on features.
Light on price.

Which Apple Watch
is right for you?

45mm or 41mm

Swimproof1

Most crack-resistant
front crystal

Certified IP6X dust resistant1

Always-On Retina display
Nearly 20% larger than
Apple Watch SE

Over 50% larger
than Series 3

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall detection

Cellular available7

Family Setup — pair
multiple
watches
with one iPhone8

Retina display
Over 30% larger
than Series 3

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall detection

Cellular available7

Family Setup — pair
multiple
watches
with one iPhone8

High and low heart
rate notifications

Irregular heart
rhythm notification4

Compare all models Shop Apple Watch

Threads of

Celebrate all year long with new
Pride Edition watch bands and faces.

  • New

    Pride Edition Sport Loop

    Buy

  • New

    Pride Edition Nike Sport Loop

    Buy

  • Open this page on your iPhone
    to download the watch face.

    Add Apple Watch face

    Requires Apple Watch Series 4 or later with watchOS 8.6, and iPhone 6s or later with iOS 15.5.

Family Setup

Your family joined
at the wrist.

Now family members who don't have an iPhone can stay in touch with Apple Watch.

Pairing is caring.

Family Setup lets you pair watches for your children and older family members to your iPhone. Everyone gets their own phone number, and you can manage each watch using the Apple Watch app on your iPhone.

A great call
for kids.

With Family Setup, kids get to experience many of the capabilities of Apple Watch. They can stay in touch with the people you approve, by calling and texting. And have fun streaming music, downloading apps, and paying for stuff with Apple Cash Family. You can also schedule Schooltime to limit Apple Watch features when they need to focus. Even the Activity rings have been rethought to better reflect how they exercise — tracking Move minutes instead of active calories. And with location sharing, you'll get alerts when kids get home or aren't where they're expected to be.

A smart call for
older adults.

Apple Watch can open up a whole new world for older family members. They get the same connectivity benefits of Apple Watch, like calling, texting, and location sharing to stay close to the family. And if they need it, they can make the text larger or bolded.

Safety features.

Apple Watch comes with important safety features like fall detection which can detect if your loved ones have taken a hard fall. If it senses they're immobile, Emergency SOS will connect them with emergency services — even if they haven't signed up for a cellular plan. They can also get help in an emergency — all over the world by simply pressing and holding the side button.

Health features.

Apple Watch can alert family members if it detects unusually high or low heart rates, as well as measure their current heart rate. And all the Activity goals, including Stand hours and Exercise minutes, can be customized to a level that works for older family members.

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.9

Get credit toward a new Apple Watch. 10

With Apple Trade In, just give us your eligible Apple Watch and get credit for a new one. It's good for you and the planet.

Find your trade-in value

Get 3%

Daily Cash back

with Apple Card.

And pay for your new Apple Watch
over
24 months, interest‑free
when
you choose to
check out with
Apple Card Monthly Installments.*

Learn more

Apple Watch Studio

Any case. Any band.
Any style you want.

Why Apple Watch

It's the ultimate device for a healthy life.

Learn more

watchOS 8

A look inward. A leap forward.

Learn more

Apple Watch essentials

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Learn more

Get more out of Apple Watch

Apple One

Bundle up to six
Apple services.

And enjoy more for less.

Three rings. One goal.

Health app

Now with a healthy dose of updates.

Learn more

Apple Research app

The future of health research is in you.

Learn more